Developing positive organizations is what Max is most passionate about and his consulting is based on the theories of Positive Psychology, Positive Organizational Development and AI (Appreciative Inquiry).  He helps his clients to become more productive, fulfilled and happy, by applying these approaches through coaching, training and team development.

Having founded his own business in 2006, to provide positive consulting and training for Global and Japanese companies, Max established the Center for Positive Innovation in 2008.  In his role of Chairman and CEO he promotes Positive Psychology and its applications to Japanese society.

Since 2013, Max has been appointed as Distinguished Faculty of AI from Diana Whitney’s organization (Diana is a leading figure in Appreciative Inquiry). Max is eager to spread the idea of AI and Positive Organization throughout Japan.